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Affordability
When someone says “that’s affordable” they are saying that’s a price they would be willing to pay. A better version of the same item could cost much more and to a person with a different budget or...
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Is it really expensive?
We have a choice when purchasing most anything. Our choice is what we are willing to pay. Often the low price wins. But are we really saving anything if it doesn’t work or doesn’t as long as it should...
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Marketing Genius
Have you ever bought a pair of men’s socks that have a piece of crinkly tissue paper placed in one of the socks? Have you noticed that the socks with the tissue paper are way more expensive than a...
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Paying for attention
Are you distracted from distractions. Apparently we are all overloaded from cell phones, texts, e-mails, video, apps and more. I wonder if the new definition of “paying attention” is the cost in lost...
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